The Marketing Problem Every Handyman Faces
Running a successful handyman business shouldn't require a marketing degree. Yet too many skilled contractors struggle with the same frustrations day after day. You know your trade inside and out, but getting consistent work feels like a constant uphill battle.
The leads dry up without warning. One month you're turning down jobs, the next you're scrambling to fill your schedule. Word-of-mouth only goes so far, and relying on it alone means you're always one satisfied customer away from feast or famine.
Marketing companies promise the world but deliver confusion and empty wallets. They lock you into expensive monthly contracts, speak in jargon you don't understand, and rarely deliver the results they promised. You've been burned before by SEO agencies that took your money and disappeared, leaving you with nothing to show for it.
Meanwhile, the big franchise operations with their massive marketing budgets dominate the search results. They show up first on Google, they have polished websites, and they seem to get all the calls. You're just as skilled—probably more so—but homeowners never find you online.
A Simple Partnership That Actually Works
We've built a straightforward model that eliminates risk and aligns our success with yours. Here's exactly how it works, with no hidden fees or complicated terms.
We Build Your Professional Website
We create a clean, professional website specifically for your handyman business. It showcases your services, your service area, and makes it easy for homeowners to contact you. The site is mobile-friendly, loads fast, and is designed to convert visitors into paying customers. You don't pay a dime for development or hosting.
We Optimize Your Local SEO and Google Business Profile
We handle all the technical work to get you found online. This includes optimizing your Google Business Profile, building local citations, and implementing proven SEO strategies that help you rank for handyman searches in your area. We do the work that big companies charge thousands for, at no upfront cost to you.
Homeowners Contact You Directly
When someone in your area searches for handyman services, they find your website and Google Business Profile. They call or email you directly—no middleman, no lead sharing, no competing with other contractors for the same job. The lead comes straight to you, and you handle it however you see fit.
You Pay a Small Fee Per Qualified Lead
You only pay when you receive a qualified lead. That's it. No monthly retainers, no upfront costs, no long-term contracts. We only make money when you get real opportunities for work.
What Counts as a Qualified Lead?
A qualified lead is a genuine inquiry from a homeowner in your service area who is requesting a specific handyman service you offer. This means they provide contact information, describe the work they need done, and are ready to schedule an estimate or service call. Wrong numbers, spam, and inquiries outside your service area don't count—you only pay for real opportunities.
Get started with zero upfront investment
Every Lead Tracked. Nothing Falls Through the Cracks.
When homeowners contact you, every call, message, and form submission is automatically tracked and logged in our lead management system. This ensures you never miss an opportunity and gives full transparency into where every lead comes from.
You don't need to set anything up or learn new software. The system runs quietly in the background, doing exactly what it's supposed to do — making sure leads are delivered, recorded, and followed up properly.
Every phone call is tracked and logged
Complete call records with timestamps and duration
Every form submission is recorded automatically
All contact details and service requests captured
Missed calls trigger an instant text response
Homeowners receive immediate acknowledgment
You receive immediate notifications for new leads
Stay responsive and never miss an opportunity
Transparency & Fairness
Because all leads are tracked automatically, there's never a question about whether a lead was delivered or whether it qualifies. Every interaction is time-stamped and recorded, creating a clear, honest record. This is how we keep the partnership fair, simple, and drama-free.
No upfront cost • No monthly retainers • No long-term contracts
Why Contractors Choose This Partnership
Most marketing arrangements are designed to benefit the agency, not you. We've structured this partnership differently because we believe your success is our success. Here's what makes this approach fundamentally different from traditional marketing contracts.
No Upfront Costs
You don't pay a single dollar to get started. No website development fees, no setup charges, no deposits. We invest in building your online presence because we're confident in our ability to generate results. Your only cost is when you receive a qualified lead.
No Monthly Retainers
Traditional marketing agencies charge you every month regardless of results. You could pay thousands and receive zero leads, yet they still expect payment. With our model, you never pay a monthly fee. If you don't get leads, you don't pay anything.
No Long-Term Contracts
We don't trap you in multi-year agreements or impose cancellation penalties. You're free to end the partnership whenever you choose. We earn your business every single month by delivering results, not by locking you into legal obligations.
You Keep Control of Your Business
This is your business, and you stay in complete control. You decide which jobs to take, how to price your services, and how to run your operations. We simply send qualified leads your way. You're not a franchisee, you're not an employee—you're an independent business owner who gets better marketing.
We Only Win When You Win
Our entire business model depends on your success. If we don't generate leads for you, we don't make money. This alignment of incentives means we're constantly working to improve your online presence and drive more qualified inquiries your way.
Is This Partnership Right for You?
This partnership works best for professional contractors who take their business seriously. We're looking for quality handymen who want steady work and are committed to delivering excellent service. Here's how to know if this is a good fit.
Good Fit If You:
- Answer your phone during business hours or return calls promptly. Leads are worthless if homeowners can't reach you, so reliable communication is essential.
- Show up on time and follow through on commitments. Homeowners expect professionalism, and your reputation directly impacts our ability to generate future leads in your area.
- Do quality work and stand behind it. We're building long-term partnerships with contractors who take pride in their craftsmanship and treat customers fairly.
- Want steady local jobs without the hassle of marketing. If you'd rather spend your time working than figuring out Google Ads and SEO, this partnership handles that for you.
Not a Fit If You:
- Don't return calls or frequently miss appointments. Homeowners will stop using our service if contractors are unreliable, which hurts everyone involved.
- You're looking for a get-rich-quick scheme. This is a legitimate business partnership that generates real leads over time, not a magic solution that fills your schedule overnight.
- You refuse to follow basic professional standards. We expect our partners to be licensed and insured where required, to communicate clearly with customers, and to resolve any issues professionally.
Want More Control? Optional Growth Tools Available
Some partners choose to unlock additional tools that help them manage customers, track jobs, request reviews, and follow up with past clients automatically.
These tools are optional and available after onboarding. They're designed for contractors who want more structure and long-term growth — but they're never required to participate in the partnership.
We'll walk you through available options after you're approved.
See What This Partnership Could Mean for Your Business
Adjust the sliders below based on your business to see realistic monthly and annual projections.
Traditional Marketing vs. This Partnership
Traditional Marketing
$2,000-$5,000 upfront for website
One-time cost before seeing any results
$500-$1,500/month for SEO
Ongoing retainer with no guarantee
$300-$800/month for Google Ads
Pay per click, not per qualified lead
6-12 month contracts
Locked in even if results don't come
You manage everything
Time away from actual handyman work
Total Monthly Cost (Minimum)
$800 - $2,300/month
Plus $2,000-$5,000 upfront
This Partnership
$0 upfront for website
We build and manage everything
$0 monthly retainer for SEO
We handle all optimization work
Pay only for qualified leads
$30-$75 per real homeowner inquiry
No long-term contracts
Cancel with 30 days notice, no penalty
We manage everything
You focus on doing great work
Total Monthly Cost
Only pay for results
Example: 20 leads × $50 = $1,000
💡 The Difference: Traditional marketing costs $800-$2,300/month whether you get leads or not. With this partnership, you only pay when homeowners actually contact you. Zero risk, pure performance.
Your Business Numbers
Typical range: 10-30 leads/month
Typical range: $200-$600
Typical range: 40-60%
Most partners: $30-$75
Your Projected Results
Important: These are projections based on your inputs. Actual results vary by market, service quality, and response time. Most partners see consistent growth over their first 6-12 months as SEO rankings improve.
Save Your Calculation
Email yourself these numbers for future reference
I'm Phil Green—I've Been Where You Are
From Chuck in a Truck to CEO
I didn't become a business owner by following some master plan. I became one the hard way through decades of trial, error, failure, and a whole lot of grit. In 1995, I hit bankruptcy. I had to face the fact that I didn't know how to run a business.
Then in 2015, everything changed. My son and I bought an AdvantaClean franchise and followed their proven systems. We hit over $1 million in sales in our first year and won "Rookie of the Year." That's when it clicked: systems are what separate the guys who grind from the ones who grow.
"I've wasted tens of thousands of dollars on marketing that didn't work. This book shares the marketing engine that actually works for contractors—so you don't have to learn the expensive way like I did."
Get the Book on Amazon →After 30+ years in construction and home repair, I saw too many skilled handymen struggling with the same problem I faced: finding consistent, quality leads without breaking the bank on marketing that doesn't work.
I founded Hero Handyman Pro in the St. Louis & Metro East area, and through trial and error (and a lot of wasted marketing dollars), I discovered what actually works: a professional website, local SEO, and Google Business Profile optimization.
The results transformed my business. I went from chasing referrals and hoping the phone would ring to having a steady stream of qualified homeowners finding me online. Now I'm booked 2-3 weeks in advance, and I can be selective about the jobs I take.
But here's the thing: it took me years and thousands of dollars to figure this out. Most handymen don't have that kind of time or money to waste. That's why I created this partnership model—to help other skilled contractors get the same results without the $10K+ upfront cost or years of trial and error.
I'm not a marketing agency trying to sell you services. I'm a fellow handyman who's built a system that works, and now I'm sharing it with contractors who are serious about growing their business. When you succeed, I succeed. That's a partnership I can stand behind.
My Credentials:
- • 30+ years of hands-on experience in construction and home repair
- • Published author of "From Chuck in a Truck to CEO: The Handyman Pro Journey"
- • Hit $1M+ in first year with AdvantaClean franchise, won "Rookie of the Year"
- • Licensed & insured professional contractor
- • Owner of Hero Handyman Pro (4.9-star rating, serving St. Louis & Metro East)
- • Successfully built and scaled my own handyman business using online lead generation
- • Proven track record of generating consistent, qualified leads through SEO and local search
Case Study: Hero Handyman Pro
Here's what online lead generation has done for my handyman business (data from Google Search Console, Dec 2025 - Feb 2026)
Top Search Terms Bringing Me Leads:
What This Means for Your Business:
- Consistent visibility: My website shows up in Google search results ~118 times per day for relevant handyman searches
- Qualified traffic: 3-4 potential customers click through to my website every single day—people actively searching for handyman services
- No more feast or famine: Instead of hoping for referrals, I have a predictable stream of leads coming in every week
- This system works 24/7: Even when I'm on a job site, my website is generating leads and booking my calendar
This is the exact system I want to build for you—customized for your service area and optimized to bring you the same consistent results.
Building Our First Group of Partners
I want to be completely transparent with you: I'm currently building partnerships with my first group of contractors. This isn't a massive franchise operation with hundreds of partners—it's a hands-on partnership model where I personally work with each contractor to build and optimize their lead generation system.
Why am I telling you this? Because authenticity matters. I'm not going to pretend I have 50 testimonials from contractors I've worked with for years. What I do have is a proven system that's working for my own handyman business, 30+ years of experience in the trades, and a genuine commitment to helping fellow contractors succeed.
As a fellow handyman, I know how game-changing online lead generation can be. I've lived through the struggle of inconsistent work, and I've experienced the relief of having a steady pipeline of qualified leads. That's why I'm committed to making this partnership model work—because I know firsthand what a difference it can make.
What This Means for You:
- • You'll get my full attention and hands-on support as we build your system
- • I'm personally invested in your success because your results will shape future partnerships
- • You're getting in early, which means exclusive territory protection in your service area
- • We'll work together to refine and optimize your lead generation based on real results
- • No corporate bureaucracy—just direct communication with someone who understands your business
Limited availability: I'm only partnering with one handyman per service area to avoid competition and ensure each partner gets maximum results. If your area is available and you're a good fit, let's talk.
Frequently Asked Questions
Apply to Become a Partner
Tell us about your business and we'll be in touch within 2 business days to discuss next steps.
✓ No obligation✓ No upfront cost✓ We'll confirm fit before moving forward
⚠️ Limited availability: We only partner with one handyman per service area